Warning: Graphic Content – The Horror Story Of Our First Import

Warning: Graphic Content The Horror Story Of Our First Import

We know how it feels, we’ve been there.   In 2014 we launched our first line of products; the illusive stringer vest. After weeks of searching on Alibaba we found a supplier, ordered a sample and paid the 30% deposit to get started with production. 5,000 stringers and all of our cash on the line. […]

Unlock Progress By Seeking Rejection

Unlock progress by seeking rejection

Enabling Progress By Seeking Rejection After sifting through an old notebook I came across some podcast notes from 2015, the bullet point read: “search for NO to unlock real progress”. Today’s blog will riff around that theme along with a technique we’ve used here at GymFuse to turn rejection into a game. We can all […]

Telling The Story: The Hunter-gatherer in you

Telling the story: The Hunter-gatherer in you.

Telling the story Let me take you back to our ancestor’s hunter-gatherer days, and our social lives taking place around a rip-roaring campfire. Folk would share stories about the day’s hunt and elders would pass on stories of myths, legend, knowledge and experience. These stories helped shape the identity of the tribe, gave it value […]

Merchandising: Selling Clothing At Your Gym

merchandising clothing at your gym

Selling Clothing At Your Gym The above article was featured in September 2017’s copy of Gym Owner Monthly. I have inserted the full articles text below for easy reading. The piece is fairly long, but holds some key points to consider for owners of gym’s, fitness centres or bootcamps. After numerous conversations with our customers, the […]

Embracing Local Pride

embracing local pride in your brand

Embracing Local Pride We should all be proud of our roots for they have shaped us into the people we are today. From a brand perspective we often find that we embody characteristics of our environment. This can be extremely powerful when building a brand identity and clearly communicating to customers (and other stakeholders) what […]

Going From Side Hustle To Main Hustle

from side hustle to main hustle

From idea to business Aside from working with established brands, gyms and supplement companies we have had the immense pleasure of working with idea stage companies. There is nothing more fulfilling than seeing an idea become a live, functioning business generating sales and lifelong customers. A question we often have in casual conversation with the […]

How To Create Epic Content Without Heaps Of Cash


What is content? Day in, day out we are bombarded with messages from companies vying for our attention. What makes us enjoy the messages from some brands and switch off from others? In short, the value and quality of their content. Let’s take a look at 5 simple methods you can test to boost your […]